Product Overview This hydroxyethyl cellulose (HEC) grade dissolves easily in both hot and cold water and offers excellent resistance to salt, acid, and alkali. It is a premium, multi-functional rheology modifier derived from natural cellulose, designed for use in shampoos and other personal care formulations. The product thickens quickly without neutralization, creating a luxuriously silky cream texture and improving the pump dispensing experience. Its excellent suspending